One of the biggest myths of luxury travel is how we actually define it.
Luxury travel is no longer solely defined by expensive furnishings of a hotel room situated on the top floor of a city-based hotel. In reality, luxury travel is about enriching these refinements with meaningful experiences and personalised interactions. Increasingly we are seeing more and more luxury travellers who are as much, if not more motivated by the experiences of place at a destination, as they are by the beautiful room they return to each evening.
Of course 5-star city hotels such as the Park Hyatt Sydney have an undeniably important place in the heart of luxury travel, but for many lovers of luxury, they are not exclusively what define it. In fact in our experience, a significant segment of the luxury market are willing to forgo the uber-lux accommodation, for the 5-star experience provided by destinations such as Haggerstone Island.
The accommodation at Haggerstone Island is off the beaten path, it is rustic, and the tropical environment permeates through the rooms. It is not what a novice may expect from a luxury property, however the Robinson Crusoe inspired island experience is undeniably extraordinary, and unstoppably brilliant.
The destination is incredible, there’s no two ways about this, but there is still more to it than the accommodation and the destination. It is also the person to person connection forged at a location like Haggerstone that makes it so deserving of the 5-star experience label. Sitting by the fire as freshly caught crayfish cooks in a pan, Roy and Anna Turner regale guests with fantastical tales of setting out for a tropical island with a barge full of building materials and a larger than life dream to build the very property they now sit in. Again, it is not just the accommodation that makes this luxury, it is the experience of place, and importantly, the life-long connection created between guest and host, as they cross paths.
When we consider luxury, it is the authenticity and excitement of the location combined with the identity of the hosts, guides and owners imparting their personalities on the journey that we should look to for definition. It is layers beyond the external appearance of the crisp white sheets in a city hotel. Luxury travel is a diverse playing field of 5-star experience and 5-star accommodation – These elements are not in opposition, they are both powerful players in the game.